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Communication

Communication and Choice Architecture

Choice Architecture is an important topic within the discipline of Behavioural Economics. Studies in human behaviour have given us insight into decision making. With the advent of technology, we can monitor and learn from brain functions through benign probes and scanning devices.  The basic tenet of Choice Architecture is embodied
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Communicating during crisis

Crisis communication is a key element of any problem-solving matrix. Leaders are strongly expected to provide assurance, clarity and transparency during a crisis. The mistake that most organisations do is to get defensive. We must remember that extraordinary challenges require extraordinary courage. However, strong leadership should also have an efficient
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