Choice Architecture is an important topic within the discipline of Behavioural Economics. Studies in human behaviour have given us insight into decision making. With the advent of technology, we can monitor and learn from brain functions through benign probes and scanning devices. The basic tenet of Choice Architecture is embodied
Design thinking focuses on understanding people’s needs and creatively discovering solutions. It helps organisations to maintain the pace required to adapt to the current reality. To stay in sync with your customers and offer solutions that work in the real world a design thinking process is central. In this article,
This article will help you build a value proposition for your product or service.
Such an exercise is crucial not only to guide your sales team but lead the entire organisation towards a common goal.
Learn how to effectively build and operate an international distributor based sales operation
Crisis communication is a key element of any problem-solving matrix. Leaders are strongly expected to provide assurance, clarity and transparency during a crisis. The mistake that most organisations do is to get defensive. We must remember that extraordinary challenges require extraordinary courage. However, strong leadership should also have an efficient